E-commerce on the rise as Capitaliply’s Rollup company Acquires MBC Bundles for $795,000
Forbes
Baltic edition
In an era of exponential e-commerce growth, Capitaliply, a rollup company of Shopify app acquisition and promotion, has recently celebrated a significant milestone by its portfolio expansion with MBC Bundles app. The deal took place in early September and brought the Shopify app developers $795,000. As clarified by the company representatives - the deal was sealed with a multiple to ARR of 4.5.
Capitaliply was established by serial IT entrepreneurs who boast a rich history of involvement with Shopify apps. Their impressive track record includes successful ventures such as TeslaSuit (total valuation more than $100M), IT product company Noirix Technologies and Cronics - Shopify apps development company. Also founders played pivotal roles as product owners and consultants in numerous Shopify development projects including working simultaneously on more than 20 apps and an analytics product. A deal to exit one of the Shopify apps developed by one of the co-founders yielded a 6.5 multiple to ARR, ultimately reaching a final value of several million dollars.
MBC Bundles - is an Advanced Bundle Products App, is designed to supercharge sales with a range of upsell and discount options. Developed by a Ukrainian team led by Andrey Gadashevich, the app allows users to create visually appealing bundles tailored to customer preferences with advanced customization options. It seamlessly integrates with Shopify themes, offering valuable insights through AI-driven recommendations and enabling users to track their top-selling products.
Andrey Gadashevich, head of MBC Bundles, expressed his enthusiasm about joining Capitaliply, stating, "We are pleased to join Capitaliply's team. The founders of the new merged company have 7 years of experience in Shopify app growth, leaving no doubt that our product is in good hands and will grow rapidly in the near future, just like the entire Shopify app market. The company has a very ambitious and clear growth strategy, so agreeing to the deal was easy."
Photo: Andrey Gadashevich, head of MBC Bundles
Co-founder of Capitaliply Mathew Gramovich elaborated on the newest company’s acquisition, saying, "Shopify apps demonstrate remarkable stability as SaaS businesses, characterized by enduring user lifetimes and organic growth closely aligned with Shopify's expansion.We have full confidence that, with Andrew and his team, we can expedite the growth of MBC Bundles revenue by at least 70% in one year."
Capitaliply is excited to welcome MBC Bundles into its company's app portfolio, contributing to the ongoing development of the Shopify app market. Capitaliply's innovative model for the European market, the roll-up merge company’s, involves the consolidation of multiple products within the same market to leverage economies of scale and enhance operational efficiency.
"Unlike traditional venture strategies that scatter resources across diverse startups, our unique model consolidates assets, manages risks effectively, and comprehensively acquires apps. We handle their operations and strategic placement within our portfolio. In this dynamic ecosystem, any app can take the lead as a primary revenue source at any moment. Meanwhile, apps that need further refinement don't disproportionately strain our resources. This allows us to achieve steady performance, balancing benefits across the entire app portfolio. Furthermore, we continuously foster collaborations and welcome partnerships, which positions Capitaliply as a standout ever-evolving business within the Shopify landscape, always open for synergistic dialogues," added Mathew.
As the e-commerce landscape continues to evolve, Capitaliply remains dedicated to pioneering innovative investment strategies in the Shopify app sphere. The company is on track to close two more strategic deals, totaling more than $3 million by the end of the year, and aims to achieve a $1 million ARR for the company as a whole, further solidifying its presence in the Shopify app market. Additionally, Capitaliply has plans to launch in the US market by the end of the year, expanding its reach and influence in the worldwide e-commerce sector.
About Capitaliply:
Capitaliply is a player in the world of Shopify app acquisition and promotion, specializing in harnessing the potential of Shopify's dynamic ecosystem. Founded by serial IT entrepreneurs, Capitaliply leverages its expertise to identify, acquire, and nurture high-potential Shopify apps, offering investors a unique opportunity to thrive in the e-commerce arena.